HIGH STREET WEST HOTEL, SUNDERLAND BY REID JUBB BROWN ARCHITECTURE

Roy Chubby Brown Architecture has created this delight, a mosaic of prepatinated copper, brick, some shit-looking zinc, some glass that's too green even in this visualisation, and plans to force 60 unfortunate hotel guests into it as many nights of the week as possible. Forgive me for asking, but does Sunderland even have tourists?
Oh, you'd like to see how that cod stained glass facade will look at night? Here it is:
Savour it, because it'll look nothing like this in reality. The real glazing system will have such clumsy plastic sections that it'll be more UPVC than glass, and the warm glow of light will be less Winchester Cathedral and more Mecca Bingo.
The architect, one Paul Hacking (a colleague of Mr Brown), calls it 'striking but tasteful'. I call it a sub-pomo embarassment that would be funny if it weren't so cynical.
Luckily, Ben Hall, the Director of the Sunniside Partnership (the regeneration agency charged with regenerating this regeneration hotspot), thinks it will "serve to strengthen the bustling local economy." I have never seen a local economy bustle, and will be heading to Sunderland to observe it for myself on the next train.

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